

Busch became a NOS Energy driver in 2008 when he first joined Joe Gibbs Racing. NASCAR driver Kyle Busch and off-road driver Brian Deegan are former members of Team NOS. Team NOS currently consists of NASCAR Cup Series driver Ricky Stenhouse Jr., Formula Drift driver Chris Forsberg, ARCA Menards Series driver Riley Herbst and YouTuber TJ Hunt NOS has been involved in various forms of motorsports as its main source of advertising. On June 12, 2015, Coca-Cola announced the transfer of its energy division, including NOS and Full Throttle, to Monster Beverage. In February 2007, Fuze was purchased by The Coca-Cola Company, which transferred the NOS licence to Coca-Cola. According to Holley, NOS is the first automotive product to have a consumable food product share its name and logo.

The name "NOS" was licensed from Holley Performance Products, which manufactures the Nitrous Oxide Systems (NOS) brand of automotive nitrous injection systems. In February 2005, the Fuze Beverage company launched the beverage. NOS Energy is currently available in Original, GT Grape, Nitro Mango, Sonic Sour, Power Punch and Turbo. L-Theanine was removed as a "CMPLX6" ingredient in 2016, with inositol becoming listed as one of the six featured ingredients on the can. NOS contains high levels of taurine and caffeine, and it also contains guarana. Formerly a property of The Coca-Cola Company, it is currently produced by Monster Beverage and licensed by Holley Performance, which owns the trademark. The drink was also distributed in a bottle designed to look like a NOS ( Nitrous Oxide Systems) tank but this bottle has been discontinued. NOS Energy Drink is an energy drink sold in 16-and-24-US-fluid-ounce (470 and 710 mL) cans.
